Social Media Marketing Agency

What is social media marketing?

Social media marketing (SMM) focuses on utilizing different social media platforms—Facebook, Instagram, etc.—to build a business' brand. By connecting with potential customers using the same social media platforms they are already on, a business can drive more traffic to their website and increase sales for their products and services.

What skills are needed for social media marketing?

Social media skills are the traits and abilities needed to create and clearly convey marketing materials on social media platforms. Some of the most important skills needed for social media marketing include:

1. Excellent communication (both verbal and written)
2. Creativity
3. Content curation (knowing what, when, and how to share information)
4. Efficient task management
5. An aptitude for learning
6. An understanding of marketing basics
7. Flexibility to adapt to platform changes
8. Analytical thinking for putting together solid SMM strategies

What is the best social media strategy?

The best kind of social media strategy focuses on choosing attainable goals that align with your business objectives. Taking the time to get to know your audience and your competition, as well as performing a social media audit, will help you create engaging content that your followers will be excited to interact with.

What not to do in social media marketing?

Some of the biggest mistakes businesses make when posting on social media include:

1. Not having a social media strategy that clearly outlines the goals they are trying to reach.
2. Setting goals that would be extremely difficult or impossible to achieve.
3. Posting too little or too much without a set schedule.
4. Posting content that doesn't relate to the business or to the target audience.
5. Not engaging in conversations or acknowledging mentions.
6. Relying too much on automation.

What are the 10 steps to a successful social media strategy?

To create a successful social media strategy, you should:

1. Define clear goals and objectives that will give you direction and will help you narrow down the main themes you want your content to focus on.
2. Spend time getting to know your audience and their pain points, so that you'll have a better idea of how to provide them with information, products, and services that will fix those pain points.
3. Choose the right social media platforms (usually 1 or 2) based on what your target audience uses.
4. Create or source content that supports your business objectives. Consider creating a surplus of content so that you always have something ready to go when you need it.
5. Identify the right hashtags and keywords for reaching your target audience. Make sure to stick with only a few really good hashtags and keywords because, in this case, less is more.
6. Create a content schedule that outlines what days and times you will be posting and what content will be posted in each timeslot.
7. Set up social tools like Hootsuite which allow you to schedule posts for different social media platforms in advance. Doing so will save you time in the long run and will prevent you from forgetting to post on your social platforms during the assigned timeslots.
8. Set up analytics so that you can keep track of how many people are engaging with your posts.
9. Conduct a social media audit to find out what is and is not working with your posts. This will help you adjust your marketing strategy so that you can better reach your target audience.
10. Continue to keep an eye on what your competitors are doing so that you can learn from their successes and failures.

Social Media Services

Do you ever wonder if social media marketing or certain social media platforms are right for your business, brand, and audience? Do you worry that your company or products might not be trendy enough? Well, you don’t have to go viral to effectively use social media posts and ads to your advantage—besides, can anyone really compete with cat videos on YouTube and Facebook? Utilizing social media marketing properly can help you increase awareness of your business’ brand on different platforms like Facebook and Google, community engagement, customer relationship management, and sales growth.

Our social media marketing services are designed to drive results on the social media platforms that matter the most to your business like Facebook. Since there is a good chance that your target audience is using social media on a daily basis—probably to watch cat videos on Facebook—why not tap into these platforms and connect with potential customers by creating meaningful content? Cats or no cats, our social media engagement strategies can help you determine which social media platforms your customers are on and how to best reach them through social media posts and ads.

Social Media Management

Is work too busy for you to manage your business’ social media channels and brand engagement on your own? Pick us, pick us, pick us! We’ll do it for you! As a social media marketing agency, we get that not everyone has the time to manage their social media channels like Facebook and that successful social media management takes time. Our social media management service covers everything from planning and scheduling posts on channels like Facebook to engaging with customers to providing you with detailed reports. We will work with you to develop a well-balanced social media marketing management plan that works within your budget.

Contests & Campaigns

Want to make potential customers feel like they have hit the jackpot, won the lottery, or bet on the right horse? Social media contests and campaigns can provide followers with the thrill of gambling without any of the heartbreak and loss. We can manage your social media contest content from start to finish, handling everything from strategizing and planning to implementation to tracking and reporting. Since each of our contests and campaigns are different, we can easily customize the content to meet the exact needs of your business and brand.

FAQ

Got questions? We’ve got answers. Consider us your social media marketing guru. Let us impart our wisdom by offering you answers to some of the most popular questions related to social media marketing, content, and ads.

1. How can I get more followers?
2. Should my business be on social media?
3. What social media platforms should I be using (Facebook, Instagram, YouTube, etc.)?
4. What content should I post to social media?
5. How frequently should I post?
6. What time of day is best to post at?
7. Should I be using paid social media ads?
8. How expensive are paid social media ads?
9. How do I run a social media contest?
10. How much time should I be spending on social media content and engagement?

Social Media Advertising

Similar to creating a healthy work-life balance, creating a healthy balance between organic social media posts and paid ads can provide better results. Without the use of paid social media advertising, businesses will be unable to reach and create engagement with customers as effectively and will not be able to fully compete with other businesses in their industry on Google and different social media platforms like Facebook.

Do you want high-performing ads on different social media platforms that will reach the right people at the right time? Instagram advertising and Facebook advertising make it easier for businesses to reach a specific targeted audience with ads formatted as either images or videos. Instagram’s and Facebook’s advertising tools come with many helpful features like demographic targeting, custom audience building, A/B testing, and social media analytics reporting (don’t worry. With our help, you’ll be able to navigate Facebook and Instagram tools like a pro). And, since Instagram can be managed directly through Facebook Ad Manager, you can have complete control over both Facebook and Instagram ads in one easy-to-use location.

Social Media Strategy

Would you ever build a house without being 100% positive that the structure could support the roof? No, because building a proper foundation is key to a successful build. So why would you start using social media for your business without building a solid foundation first? A clear, well-planned social media marketing strategy is the foundation of any successful social media marketing campaign. Before developing a social media strategy for your brand, we take the time to ask questions, understand overall brand objectives, research the social market, and examine competitor content on different channels like Facebook and Instagram.

Community Management

All relationships take hard work, including the online relationship a business has with its customers. By maintaining proper community management on channels like Facebook, we can help you connect with and manage your business’ online community, making it easier for you to answer customer questions about products and services through helpful content, connect with key influencers in your industry, and improve customer relationships. Our social media community management will help you connect with the right social media accounts on Facebook, Instagram, and other social media platforms and cultivate fruitful relationships for your brand.