Between search engine advertising, remarketing advertising, and display network advertising, it can be confusing to know what type of paid search marketing is right for your business. At FirstPage Marketing, our team of digital marketing professionals work closely with you to determine exactly what type of pay-per-click advertising is right for your business.
Find out what pay-per-click advertising is and how your business can benefit from it below.
PPC (Pay-Per-Click advertising) is sometimes referred to as paid search marketing or SEM (search engine marketing). Pay-Per-Click ads are the fastest way to get your business to the top of search results on search engines like Google and Bing.
Pay-Per-Click advertising is an extremely effective tool to drive relevant and qualified traffic to your website, exactly when people are searching for the types of products or services your business offers.
Unlike other traditional marketing platforms, pay-per-click advertising is structured so that your business only gets charged when your ad is clicked on. This allows your business to get more out of each advertising dollar it spends.
Although pay-per-click ads often appear at the top of search engine results pages, there are other digital placements that PPC allows your ads to display on. Through display network advertising and remarketing placements, pay-per-click ads can also appear on other websites.
With extensive search engine marketing experience in both Google Ads (formerly Google AdWords) and Bing Ads, the team at FirstPage Marketing can help your business generate better sales, leads and results with a pay-per-click advertising campaign.
Chances are, your competitors are already using paid search ads to reach customers. Partnering with a trusted search engine marketing company can help you rank ahead of your competitors and get more out of your online advertising budget. Get in touch with us today to begin a valuable partnership.
As a trusted Google Advertising Partner, the team at FirstPage Marketing has years of experience helping clients grow their business through Google Advertising.
If you are looking for a fast and effective way to advertise your business through Google, Google ads are a great solution.
Our team has years of experience working on Google advertising campaigns, helping our clients expand their online reach. All of our team members are Google Ads Certified, which means you will never have to worry about how your ads are being handled.
Some of the PPC advertising services that we offer include:
Search engine advertising is an online marketing tool that drives traffic to your website through ads that appear on search engines like Google and Bing. With the right search engine campaign and budget, your business can be ranking ahead of its competitors and in the first position on Google in a very short period of time.
Unlike organic search results (search engine optimization) that are much more time consuming and complex to optimize for, paid search results actually appear higher up on the search engine results page.
Most importantly, search engines will only charge you when your ad gets clicked on, meaning that you will only be paying for ads that work.
Remarketing advertising allows you to target consumers who are more likely to purchase your products or services, because they have previously visited your website or mobile app.
When someone visits your website and then leaves without converting, remarketing ads help you reconnect with them by showing relevant ads across their devices.
Similar to search engine marketing, remarketing advertising only charges you when your ad has been clicked on, helping your business get the most out of its online advertising budget.
Whether you are looking to promote awareness of your brand or drive sales activity, remarketing can be a great tool for any business. Some of the benefits of Google remarketing ads include:
Display network advertising helps you to acquire new customers by targeting relevant users on websites, blogs, and social media websites that are relevant to the products and services your business offers.
Google estimates that their display network provides coverage to over 90 per cent of all Internet users. Some of the ways in which Google Display Network ads let you advertise your business include:
If you have questions about advertising with Google or Bing, let’s start a conversation. Listed below are some of the most popular questions about pay-per-click ads that we can help answer. Find the answers to these questions and more on our frequently asked marketing questions page.
If you are interested in learning more about our search engine marketing services, let’s start a conversation.