Nowadays, when consumers have a question, want to gather information, or make a purchase, they go online and use search engines to find answers. The role of a search engine is to provide the very best results (answers) to search queries (questions) that users have.
Search engine optimization is important for many different reasons. It allows businesses to reach their target market, maintain a competitive advantage online and stay up to date with the latest search engine standards.
Simply put, SEO is essential in achieving online success. If your website was to be compared to a vehicle, SEO would be the fuel that your vehicle runs on. Even the fanciest, best looking vehicles will not get very far if the fuel tank is on empty.
Search engine optimization is important because it allows your target audience to find you online at different stages of the sales cycle through search queries performed on Google, Bing, and other search engines. Having your audience find you online is the first step towards generating awareness, traffic, leads, conversions, and sales.
Search engine optimization is not just about reaching your target market, it is about increasing the number of leads and sales through this reach. A website that is fully optimized for search engines is going to bring in more traffic and better quality traffic that is more likely to convert. A well-optimized website is one of the best ways to improve your online ROI (return on investment).
Search engine optimization is key for maintaining your online competitive advantage. In today’s competitive online landscape, your competitors are likely already using search engine optimization to rank at the top of search results. SEO allows your business to rank at the top of organic search results, ahead of its competitors, without relying on pay-per-click campaigns.
Not only is SEO a complex discipline to master, it is always changing. Popular search engines like Google and Bing are frequently adjusting their core algorithms as they continue to seek ways to provide users with higher-quality search results and a better overall experience. As search engine algorithms and ranking factors are frequently changing many times throughout each year, it is often impossible for business owners to know what SEO tactics are still relevant and what no longer works.
Similarly, consumers continue to shift their online behaviour and purchasing patterns away from computers to mobile phones and tablets, which means that SEO companies are being constantly presented with new challenges. At FirstPage Marketing, our search engine optimization department is always up to date on the latest industry news, updates, and search engine algorithm changes, so that we can ensure our clients’ websites are fully optimized for mobile search, voice search, and other shifts in online consumer behaviour.
Partnering with a SEO company like FirstPage Marketing will ensure that your website is compatible and up-to-date with the latest search engine optimization standards and best practices.
SEO also provides a great online ROI (return on investment) with many benefits including:
There are 3 main factors that will influence your website's online performance with regards to search engine optimization. These 3 factors are as follows:
At FirstPage Marketing, our approach to SEO begins with first understanding the search engines and how they operate. Then, by asking the right questions and gathering the right information about your business, we can develop a unique SEO strategy that is specifically tailored to your business and its industry.
Listed below are some of the core facets to our SEO approach.
We ask questions and gather information from you so that we can better understand your strategic business objectives and determine how we can help you achieve online success.
Whether your business is B2B or B2C, online research is key to understanding your industry's competitiveness and the volatility of your industry's keyword rankings on search engines. Comprehensive industry research is an important step in our approach to SEO.
In order to rank above your competitors on search engines, tracking the performance of your own website is not enough. At FirstPage Marketing, we complete an initial competitive analysis and set up ongoing competitive tracking systems so that we can monitor any changes being made by your competitors.
Based on our findings from the information gathering, industry research and competitive analysis, we develop a unique SEO strategy that is performance-driven, realistic and personalized to your business. This is where we set out our short term and long term strategic goals, determine which keywords will have the greatest ROI, prioritize what items will need to be implemented immediately and more.
The SEO implementation is where our team performs the initiatives set out in the SEO strategy. Some of the most basic initiatives include the optimization of meta tags, heading hierarchy, on-page text content, contextual tags, XML sitemap, Google Search Console, Google My Business listings, internal linking structure, external link building and more.
We continuously monitor the performance of your website and its competitors through high-performance tracking systems that we set up. We also track the performance of organic keyword rankings across your target geographical locations so that we can stay ahead of any changes to search engine rankings.
Our quarterly reports provide you with unique insight and analytics as to how your website is performing with regards to traffic sources, top landing pages, geographical traffic, conversions, enter points, exit points, bounce rates, devices (mobile vs. desktop), average time spent on page and much more.
When it comes to the benefits of SEO, we are all about performance driven results. Listed below are some of the SEO results our team has generated for clients.
Keystone Architecture: 738.46% increase in organic search traffic and the #1 ranked architecture firm in Abbotsford on Google.
Wrap Guys: 285% increase in organic search traffic and the #1 ranked vinyl wrap company in BC.
Dura-Ramp: #1 ranked manufacturer of portable loading ramps on Google in North America.
InStyle Floor Wraps 287% increase in organic search traffic, 50% increase in contact form submissions and #1 position on Google for all targeted keywords.
If you have questions about search engine optimization, we can help. Here are some of the most popular questions that we can help you answer:
If you are interested in learning more about our search engine optimization services, let’s start a conversation.