Search Engine Optimization Services

At FirstPage Marketing, we understand the importance of having your website on the first page of Google in today’s technology driven world. That is why we have been offering search engine optimization services for over 15 years to help boost our clients’ website rankings and increase online traffic to their websites. SEO services by FirstPage Marketing

If you feel like your website is not performing as well as you would like, our team of digital marketing experts can help by using a variety of search engine optimization techniques to boost your website’s performance and increase organic search traffic.

Still curious about what exactly search engine optimization is and why it is important for your website? Find out below.

What is search engine optimization?

Search engine optimization (SEO) is the science of driving better-quality organic search traffic at a higher rate to a website through search engines, such as Google and Bing.

Nowadays, when consumers have a question, want to gather information, or make a purchase, they go online and use search engines to find answers. The role of a search engine is to provide the very best results (answers) to search queries (questions) that users have.

Why is search engine optimization important?

Search engine optimization is important for many different reasons. It allows businesses to reach their target market, maintain a competitive advantage online and stay up to date with the latest search engine standards.

Simply put, SEO is essential in achieving online success. If your website was to be compared to a vehicle, SEO would be the fuel that your vehicle runs on. Even the fanciest, best looking vehicles will not get very far if the fuel tank is on empty.

Reach your target market

Search engine optimization is important because it allows your target audience to find you online at different stages of the sales cycle through search queries performed on Google, Bing, and other search engines. Having your audience find you online is the first step towards generating awareness, traffic, leads, conversions, and sales.

Generate better sales, leads and results

Search engine optimization is not just about reaching your target market, it is about increasing the number of leads and sales through this reach. A website that is fully optimized for search engines is going to bring in more traffic and better quality traffic that is more likely to convert. A well-optimized website is one of the best ways to improve your online ROI (return on investment).

Maintain a competitive advantage online

Search engine optimization is key for maintaining your online competitive advantage. In today’s competitive online landscape, your competitors are likely already using search engine optimization to rank at the top of search results. SEO allows your business to rank at the top of organic search results, ahead of its competitors, without relying on pay-per-click campaigns.

Stay up to date with search engine standards

Not only is SEO a complex discipline to master, it is always changing. Popular search engines like Google and Bing are frequently adjusting their core algorithms as they continue to seek ways to provide users with higher-quality search results and a better overall experience. As search engine algorithms and ranking factors are frequently changing many times throughout each year, it is often impossible for business owners to know what SEO tactics are still relevant and what no longer works.

Similarly, consumers continue to shift their online behaviour and purchasing patterns away from computers to mobile phones and tablets, which means that SEO companies are being constantly presented with new challenges. At FirstPage Marketing, our search engine optimization department is always up to date on the latest industry news, updates, and search engine algorithm changes, so that we can ensure our clients’ websites are fully optimized for mobile search, voice search, and other shifts in online consumer behaviour.

Partnering with a SEO company like FirstPage Marketing will ensure that your website is compatible and up-to-date with the latest search engine optimization standards and best practices. Contact our team of SEO experts today and begin your journey to achieving online success.

What are the benefits of SEO?

SEO also provides a great online ROI (return on investment) with many benefits including:

  • Improved keyword rankings: ranking above your competitors organically on search engines creates better brand trust and credibility.
  • Increased organic search traffic: organic search traffic is a long-term, cost-effective way to drive quality traffic to your website without having to pay per click.
  • Increased brand awareness: ranking on the first page of search results creates better exposure and awareness for your brand.
  • Increased lead generation: organic search traffic is one of the most effective and affordable ways to drive high-quality leads to your website.
  • Increased sales: not only does search engine optimization drive more traffic to your website, it drives better-quality traffic that is more likely to convert. Better-quality traffic leads to more sales.
  • Enriched consumer data: you will gain access to important industry data such as how consumers search for your products and services online, how consumers interact with your website and navigate through your sales funnel, whether or not there are any untapped, potential markets that you could be targeting with your products and services.

How does SEO work?

There are 3 main factors that will influence your website's online performance with regards to search engine optimization. These 3 factors are as follows:

  1. You (your business, products, services, customers, strategic objectives)
  2. Your competitors (individual competitors and the competitiveness of the industry)
  3. The search engines themselves

Our approach to SEO

At FirstPage Marketing, our approach to SEO begins with first understanding the search engines and how they operate. Then, by asking the right questions and gathering the right information about your business, we can develop a unique SEO strategy that is specifically tailored to your business and its industry. Get in touch with us today to begin developing your SEO strategy.

Listed below are some of the core facets to our SEO approach.

Information gathering

We ask questions and gather information from you so that we can better understand your strategic business objectives and determine how we can help you achieve online success.

Industry research

Whether your business is B2B or B2C, online research is key to understanding your industry's competitiveness and the volatility of your industry's keyword rankings on search engines. Comprehensive industry research is an important step in our approach to SEO.

Competitive Analysis and Tracking

In order to rank above your competitors on search engines, tracking the performance of your own website is not enough. At FirstPage Marketing, we complete an initial competitive analysis and set up ongoing competitive tracking systems so that we can monitor any changes being made by your competitors.

SEO Strategy Development

Based on our findings from the information gathering, industry research and competitive analysis, we develop a unique SEO strategy that is performance-driven, realistic and personalized to your business. This is where we set out our short term and long term strategic goals, determine which keywords will have the greatest ROI, prioritize what items will need to be implemented immediately and more.

SEO Implementation

The SEO implementation is where our team performs the initiatives set out in the SEO strategy. Some of the most basic initiatives include the optimization of meta tags, heading hierarchy, on-page text content, contextual tags, XML sitemap, Google Search Console, Google My Business listings, internal linking structure, external link building and more.

Ongoing Performance Tracking

We continuously monitor the performance of your website and its competitors through high-performance tracking systems that we set up. We also track the performance of organic keyword rankings across your target geographical locations so that we can stay ahead of any changes to search engine rankings.

Quarterly Performance Reporting

Our quarterly reports provide you with unique insight and analytics as to how your website is performing with regards to traffic sources, top landing pages, geographical traffic, conversions, enter points, exit points, bounce rates, devices (mobile vs. desktop), average time spent on page and much more.

When it comes to the benefits of SEO, we are all about performance driven results. Listed below are some of the SEO results our team has generated for clients.

Keystone Architecture: 738.46% increase in organic search traffic and the #1 ranked architecture firm in Abbotsford on Google.

Wrap Guys: 285% increase in organic search traffic and the #1 ranked vinyl wrap company in BC.

Dura-Ramp: #1 ranked manufacturer of portable loading ramps on Google in North America.

InStyle Floor Wraps 287% increase in organic search traffic, 50% increase in contact form submissions and #1 position on Google for all targeted keywords.

Search Engine Optimization FAQs

If you have questions about search engine optimization, we can help. Below are some of the most popular questions that we can help you answer. For answers to these and more, please visit our frequently asked marketing questions page.

  1. Why do I need SEO for my website?
  2. How do I know what keywords to use and where to use them?
  3. How do I increase my search rankings without paid advertising?
  4. What is the difference between white-hat and black-hat SEO techniques?
  5. How long does it take to see results from SEO?
  6. How come my website is not ranking on the first page of search results?
  7. Will securing my website with HTTPS help my rankings?
  8. Are meta keywords still relevant?
  9. How do I optimize my website for Bing Search?
  10. How do I optimize my website for local SEO?

If you are interested in learning more about our search engine optimization services, let’s start a conversation.

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