BC Greenhouse is—not surprisingly—North America’s leading greenhouse manufacturer, offering both greenhouse kits and complete turn-key luxury estate greenhouses. As a family owned and operated business, they take pride in being able to provide customers with the largest selection of glass and polycarbonate greenhouses, all designed to meet the highest industry standards.
With almost 70 years of industry experience, BC Greenhouse understands the importance of incorporating high engineering standards for creating economical and functional hobby and commercial greenhouses that offer impressive structural strength.Visit Website
Before reaching out to us, BC Greenhouse had just upgraded their product offering in order to compete more aggressively in the North American market. The only problem was that they had no idea how to effectively market their new products online.
To reach their target market online, they needed to be perceived differently from how BC Greenhouse was currently marketing their brand. This meant finding a marketing company that could help them update everything related to their digital presence. Enter FirstPage Marketing.
increase in mobile
By working closely with their marketing manager, we were able to exchange documents that provided us with a clearer understanding about the different types of people who would buy their products, as well as their vision for the business. During our meetings, we discovered that integrating third-party tools like Salesforce could significantly improve user experience and lead generation.
To help BC Greenhouse efficiently market their new product offerings, we used a range of different initiatives that were tailored to meet their needs. Some of the different tactics we used to reposition BC Greenhouse as a front runner in the North American market included:
We designed a responsive website that speaks directly to BC Greenhouse’s customers and encourages them to make a purchase, using one of the many call-to-action areas throughout the website.
We use a selection of different Google advertisements that are designed to appear in front of the right users at the right time.
We work to ensure that BC Greenhouse remains at the top of their industry by constantly updating and improving on-page and off-page SEO to help them appear on the first page of Google.
By regularly updating the content on the BC Greenhouse website, we are able to ensure that their website remains fresh and on brand.
We use a variety of remarketing display ads that are designed to continue to engage customers after they leave the website.
We provide a range of technical support services for keeping the BC Greenhouse website up and running in optimal condition.
- Lead generation—BC Greenhouse’s lead generation has significantly improved.
- Search engine results—BC Greenhouse consistently appears on the first page of Google.
- Increase in brand power—The BC Greenhouse brand is highly recognized throughout North America.
- Increase in site engagement—BC Greenhouse’s website has increased site engagement exponentially.
Over the years, we have continued to work closely with BC Greenhouse, providing support for all of the digital marketing needs. Some of the ongoing work we do for BC Greenhouse includes:
- Search Engine Optimization—Constantly optimizing the current website’s content and meta tags to help it continue to appear on the first page of Google.
- Search Engine Marketing—Regularly improving online advertisements to ensure that they only show up where potential clients will click on them.
- Website Development—Designing, developing, and maintaining the custom software code for their easy-to-use greenhouse design tool.
FirstPage Marketing tackled the substantial task of overhauling our 100+ page website to a streamlined, mobile responsive design with a clear and organized project plan. To date, we have experienced good gains with both traffic and user feedback and continue to work with them on fine-tuning a very nice looking website.
Marketing DirectorBC Greenhouse