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Dura-Ramp
Meet Dura-Ramp
Dura-Ramp is a family-owned and operated business that has been providing customers worldwide with a selection of portable loading ramps and custom loading ramps since 1994. Whether you are looking to have a completely customized, decked-out ramp with all the bells and whistles, or you just want to make a small adjustment to a standard ramp, their team will take pride in exceeding your wildest expectations.
Located in Chilliwack, BC, Dura-Ramp operates out of a state-of-the-art, 20,000 sq. ft. facility. As leaders in their industry, they have the engineering capacities needed to customize anything their clients want, including creating brand-new ramp designs.
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How we helped Dura-Ramp overcome
their challenges.
their challenges.
When it came to marketing their brand, Dura-Ramp needed a company that would help them navigate the complex world of digital marketing; a company that would be willing to take the time to address any problems they were facing, including problems with their website not ranking well with search engines. By partnering with us, we were able to help their website ramp-up to new heights—pun intended.
A
No.1
position in
search engine ads
25%
increase in
organic traffic
5%
increase in goal
conversion rates
175%
increase in social
media traffic
Find out how we got to where we are today.
1. Discovery mission
Our deep dive into the Dura-Ramp world started with numerous in-person meetings with their team. During these meetings, we were able to take the time to get to know them, their industry, and their target market. Since the team from Dura-Ramp initially wanted us to focus on their SEO needs, we set our sights on helping them uncover the reasons for why their website wasn’t ranking well. We knew that only once the mystery was solved, would we be able to help their business flourish.
2. Tactical approach
By taking the time to provide a full forensic SEO report—detailing what happened to the website’s SEO over the past couple of years—and after years spent working on resolving all of the problem areas on their website, we were able to help Dura-Ramp take on more business marketing initiatives for heavily marketing their custom ramps. Some of those initiatives included:
Search Engine Optimization
By constantly updating and improving the website meta tags and content, we can ensure that Dura-Ramp continues to appear on the first page of Google for industry-related searches.
Search Engine Marketing
We use a variety of different SEM campaigns that are designed to heavily market Dura-Ramps’ custom ramps to their targeted geographical regions.
Email Marketing
We setup an email marketing campaign for specific clients to let them know that they will always be able to buy a specific product from Dura-Ramp even though it is no longer offered on the website.
Website Design & Development
We designed and created a ramp configurator for answering basic client questions and suggesting products online.
3. The results
- Search Engine ResultsDura-Ramp now appears consistently on the first page of Google.
- Sales GrowthDura-Ramp now exceeds their sales goals every month.
- Lead GenerationDura-Ramp’s lead generation has improved exponentially.
- Increase in online engagementDura-Ramp’s website engagement has drastically improved.
4. Ongoing partnership
To ensure that Dura-Ramp’s business continues to skyrocket, we provide them with everything they need to exceed even their loftiest goals. Some of the ongoing work we do for Dura-Ramp includes:
- Blog Article Writing—Regularly writing blog articles to answer common search queries their audience has.
- Website Updates & Maintenance—Reworking their website and maintaining the ramp configurator for optimal performance.
- Social Media—Optimizing social media ads and campaigns to bring in quality leads.
- Content Writing—Regularly improving the website’s content to reach a wider target audience.
- Ad Campaigns—Optimizing SEM campaigns to only target specific geographical regions.
- Search Engine Optimization—Constantly updating the website to ensure that it continues to rank on the first page of Google.
