Eagle West Cranes
Eagle West Cranes is a crane rental company that offers services, including precast concrete and industrial moving, to a range of industries throughout British Columbia. As strong believers in providing transparent services 100% of the time, Eagle West Cranes has been able to create longer lasting relationships with clients along with superior project results.Visit Website
As part of a larger company that serves Western Canada, Eagle West Cranes was looking for a way to make all of the company’s branches look like one big family, while still being able to stand out from the competition, in BC.
Eagle West Cranes hoped to find a marketing company that could help them better market their current services and increase lead generation, all while creating a more efficient marketing budget. When they came to us, we gladly faced their challenge head on, and the results didn’t disappoint.
increase in organic
position in search results
for “crane rentals”
page for targeted
Eagle West Cranes wanted a marketing company that would improve the marketing strategies for their current service offering. So, that’s exactly what we focused on.
By having several in-person meetings with the team from Eagle West Cranes, we discovered that redoing their entire online presence would not only take them to the next level as a company but would also help them capitalize on their digital marketing initiatives. After that, we just rolled up our sleeves and got to work.
In order to help Eagle West Cranes create more consistency across all branches, while increasing their lead generation, we used a selection of different tactics including:
We redesigned the Eagle West Cranes’ website to help them better market their current service offerings to their target market in a selection of different industries.
By constantly updating the website content and meta tags, we can ensure that Eagle West Cranes maintains the first position on Google for their top organic keywords.
We put together a comprehensive social media strategy that is designed to help Eagle West Cranes expand the reach of their brand and target a wider audience.
We help Eagle West Cranes update their website content on a regular basis, including improving the website’s security by making the switch from http to https.
We continue to update the Eagle West Cranes’ website with fresh content that speaks directly to their customers, while remaining on brand.
We use a variety of Google advertisements that are designed to help Eagle West Cranes show up when and where potential customers are most likely to click on them.
- Search engine results Their website is now ranking in the number one organic position on Google for many of their top keywords.
- Responsive website design Their new website delivers an exceptional and consistent user experience on all devices.
- Increased user engagement Mobile traffic and user engagement have increased significantly.
- Lead generation Eagle West Cranes’ lead generation have improved exponentially.
To ensure that our work continues to exceed their expectations, we operate as an external team that handles all of Eagle West Cranes’ marketing and lead generation needs for their specific markets. Some of our ongoing work with Eagle West Cranes includes.
- In-Person Meetings—Regularly meeting with the team from Eagle West Cranes to help them track their online performance.
- Blog Articles—Writing blog articles every month to attract new customers through long-tail SEO terms and to build stronger authority with Google.
- Search Engine Optimization—Constantly updating both on-page and off-page SEO to help the website continue to rank well in SERPs.
- Search Engine Marketing—Optimizing ad campaigns every month so that they only show up in front of the right people.
- Website Updates—Constantly updating the website’s design, speed, and messaging to ensure that it performs well and turns viewers into leads.