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Eagle West Crane & Rigging

Eagle West Crane & Rigging is British Columbia’s leading crane company. The company also provides industrial moving services, specialized rigging solutions and precast concrete products.

As a company committed to upholding industry leading safety standards across all areas of the business, Eagle West Crane & Rigging wanted a new website that could properly communicate their value proposition as well as provide a great user experience across all devices.

FirstPage Marketing worked with Eagle West Crane & Rigging to design and develop an engaging website that showcases the company’s safety standards, modern equipment and unparalleled service. Not only was the website designed to deliver an exceptional user experience across all devices, it was developed to better engage users and drive more conversions.

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Results

  • #1 organic search result for the keyword crane rentals
  • #3 organic search result for the keywords cranes and mobile cranes
  • 26.65% increase in mobile traffic
  • 21.45% increase in page views
  • 32.25% increase in time spent on page
  • 22.17% decrease in bounce rate

Service Provided Search Engine Optimization

As British Columbia’s leading crane company, it was important for the website to rank first organically on search engines like Google and Bing. When designing the website, we focused on optimizing the layout and content for both users and organic search. As a result, the website is now ranking in the number one organic position on Google for many of the top keywords the company is targeting.

Benefit: The website now ranks in the #1 organic search position for crane rentals and the #3 organic search position for cranes and mobile cranes.

Service Provided Responsive Website Design

With Google’s new mobile-first indexing, it was important that the new Eagle West Crane & Rigging website delivered an exceptional and consistent user experience on all devices. With the fully responsive website design, Eagle West Crane & Rigging has experienced significant increases in mobile traffic and user engagement.

Benefit: Mobile traffic has increased by 26.65% and the average time spent on pages has increased by 32.25% since the launch of the new website. This means that the website is able to deliver an exceptional user experience from the time a user finds the website on search engines to the time that they arrive on and begin interacting with the website.

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