Eagle West Cranes
We couldn’t do it with just a pretty website.It takes an entire digital marketing strategy that is constantly being optimized.
In this phase, prospects become aware of the existence of the Eagle West Cranes brand through:
- Google Search Ads Text ads displaying on Google’s search results for relevant searches.
- Keyword SEO New pages are created and optimized for specific searches to help rank at the top of Google/Bing for relevant searches.
Since we know prospective clients demonstrate interest in products, but conduct research, this is how we remind them about Eagle West Cranes:
- Blog Article Writing Articles written and targeted for searches being made by prospective clients.
3. Decision & Purchase
During this phase of the sales experience, prospective clients are about to make their final decision. This is what we did to help increase Eagle West’s chances of getting the sale:
- Engaging Brand Voice Content writing for pages to connect with prospects and address their needs.
- Improving Website Navigation Updating website navigation to make it easier for users to find the service that best fits their needs.
- Contact Form Engagement Ensuring that contact forms can be easily found to reduce any barriers to completion of a lead.
4. Optimization of Funnel
To continue to improve the rate of conversions and engagement by Eagle West’s prospects, we do the following:
- Evaluation of the strategy Continuing review of marketing efforts and the best ways to engage with customers.
- Monitoring & Reporting Regular tracking of keyword rankings and reporting for website traffic sources.
- On-Going Adjustments Monthly adjustments to organic and paid campaigns to improve their efficiency.
All of your marketing should surround your website.Here is how we re-vamped the Eagle West Cranes’ website to be a conversion machine.
- Search Engine Optimization As British Columbia’s leading crane company, it was important for the website to rank first organically on search engines like Google and Bing. When designing the website, we focused on optimizing the layout and content for both users and organic search. As a result, the website is now ranking in the number one organic position on Google for many of the top keywords the company is targeting.
- Responsive Website Design With Google’s new mobile-first indexing, it was important that the new Eagle West Crane & Rigging website delivered an exceptional and consistent user experience on all devices. With the fully responsive website design, Eagle West Crane & Rigging has experienced significant increases in mobile traffic and user engagement.
- Clear Navigation Structure To make it easy for users to navigate the website, FirstPage created a simple and clear navigation structure to eliminate any confusion.
- Speed Optimized! To keep users from leaving the site due to slow loading times, FirstPage continuously works on maintaining and improving the Eagle West Cranes website’s page loading speed.