As the British Columbia leader in managed IT services, Express Computers provides organizations with ultra-high performance in everything IT including data protection and network security. Not only is Express Computers the preferred IT partner of the BC Lions, it is the only Microsoft Gold Certified Partner in Canada, providing support for Microsoft Office 365, Microsoft SharePoint and Microsoft Azure products. The highly trained team at Express Computers takes operational efficiency to a whole new level, giving businesses a unique competitive advantage in their industries.Visit Website
After meeting with FirstPage Marketing, we realized that a new website and rebrand was necessary in order to get to where we wanted to be as a company. FirstPage helped us through this process with great service along the way. Since the launch of our new website and rebranding action, the results have been excellent. Not only are we seeing a great inflow of leads, the leads we are getting are much more qualified and better aligned with our target audience. We are very happy with our new website because it brings results and we feel that it best represents who we are as a company.
Craig Anderson, Express Computers
Express Computers has always been the leader in managed IT, data protection and IT consulting services in British Columbia. Unfortunately, the old website struggled to effectively communicate its value proposition with its intended audience, leading some consumers to believe it a computer repair company. A complete website redesign and rebranding strategy was implemented in order to reposition Express Computers to the top of the IT industry, where it belongs.
Benefit: By redesigning the company website to properly align with its intended audience, Express Computers was able to significantly increase the amount of quality leads it received in a matter of months. The website redesign helped to greatly improve organic rankings for highly competitive industry keywords. As a result, the website received better quality traffic which led to a much higher conversion rate.
Organic keyword rankings throughout the IT industry are extremely competitive given the high ROI of a single conversion. In order to rank on the first page of organic search results for relevant, IT-related keywords, a website must be fully optimized with quality, user-friendly content.
Benefit: By completely overhauling and replacing all of the content from the old website, we were able to significantly boost and maintain organic rankings for highly competitive keywords. The website now ranks towards the top of the first page of organic search results for many of the competitive keywords that it is targeting across British Columbia.