With a new state of the art facility, Fast Track Karting gives you the opportunity to speed around their 1236 foot track at speeds up to 75km/h. To reflect their exhilarating experience and unique track, FirstPage worked closely with the client to come up with a website that matched their brand and message.Visit Website
Working with the brand that had already been established we were able to produce a unique site that spoke the same language as Fast Track. With some awesome photography, the website delivers the same experience that drivers can expect when they visit the track.
The website adapts to all device sizes, a fantastic feature when 66.5% of traffic is coming from mobile devices.
A Google Adwords campaign was setup to capture more traffic and qualified users. Adwords has allowed Fast Track to stay at the top of the results page, appearing only when it is relevant.
The Adwords search ads appear in the top position on the Google results page with a 14.81% click-through-rate.
The website was designed to bring in bookings. With the bold red “Book Now” button, the website is designed to bring in bookings and leads.
Website leads have kept the phone ringing and the track full.