Inner Good provides a wide range of ostomy supplies and dietary supplements through their online store. With great prices and selection, their business is entirely online. They rely on their eCommerce store to bring in sales. This means that if the website is not performing well, neither is the business. Partnering with FirstPage, we worked closely with Inner Good to design a website that was easy to use, easy to navigate, and would ultimately close sales. This has lead to a beautiful website that also has improved user interaction, traffic, and sales.Visit Website
The team at Firstpage Marketing has been excellent to deal with and have provided reliable account management from day one. Inner Good was well supported on many topics, from eCommerce strategy, customer experience, SEO and Adwords. We continue to rely on them as a business and marketing resource and we highly recommend their team for other start-up online retailers.
Kirk Robinson, Cofounder + CMO Inner Good
There are multiple ways to find a website, search engines being one of them. But being found online can be difficult as you are not on a street with 10 other businesses, but on a single page with thousands of others. We built the new Inner Good website with search engine optimization and a focus to improve their rankings and visibility on Google.
Benefit: Since the website was launched, traffic from organic search traffic has increased by 75.67%. This traffic has resulted in many more customers shopping on their store, completing purchases, and potentially becoming life long customers of Inner Good.
With data on the performance of the old website, we could determine where users were falling off, and the road blocks to complete purchases. Our team used this data to shape the designs and flow of the new website to ensure that users will proceed all the way to the checkout and place their order.
Benefit: This improvement in the checkout process of the website has lead to an increase in gross sales by 357%. With the right data, you can determine what should be visible, what the priorities are for, and serve users with exactly what they are looking for.
Along with improving the checkout experience, the data we had from the old website allowed us to create a new menu structure and navigation flow the website, allowing users to find what they were looking for faster and prioritizing items on pages correctly.
Benefit: These improvements to page navigation and navigation menu led to a 15% increase in average time on pages, 10% increase in pages visited per session, and decreased bounce rate by 15%. These user interaction metrics are important to show that customers are engaged with the website and are liking what they see.