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InStyle Floor Wraps

InStyle Floor Wraps designs, produces, and installs custom vinyl floor wraps throughout Canada and the United States. Over the last 25+ years, the business has had the opportunity to work on several custom projects, including dance floor wraps, wedding floor wraps, and floor wraps for commercial and corporate events. InStyle Floor Wraps wanted a new website to improve its online reach and increase leads. We designed its website with this in mind and created a beautiful, search-engine-optimized website, complete with a content management system.

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Results

  • 287% increase in organic search traffic
  • 50% increase in goal conversions
  • 190% increase in mobile traffic
  • #1 organic search ranking for the keywords: vinyl floor wrap, floor wrap, dance floor wrap, and wedding floor wrap

Service Provided Search Engine Optimization

As a business serving a large geographic area, it is extremely important to be found on Google. When designing InStyle Floor Wraps’ website, we focused on designing not only for user experience but also for search engines due to the large geographic area the business serves.

Benefit: Since the website launched, organic search traffic has increased 287%. This means more users are finding InStyle Floor Wraps’ website on search engines and more leads are being generated.

Service Provided Responsive Website Design

Mobile-friendly websites are critical in today’s world. When FirstPage Marketing builds a new website, it creates a responsive website design for all devices. For InStyle Floor Wraps, we designed the website to create a great user experience on all devices.

Benefit: With the new website design, mobile traffic has increased by 190%. This means more users are finding InStyle Floor Wraps when searching on their phones.

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