Keystone Architecture is an architectural design firm that has been working on everything from residential condos and churches to industrial and recreational facilities for the past 35 years. Since the very beginning, Keystone Architecture has worked hard to create long-lasting relationships with contractors, developers, authorities, and the community built on a solid foundation—just like any good architecture.Visit Website
When we first met the team from Keystone Architecture, they were unable to update their current website—even with the simplest changes—without it costing them a pretty penny. Since their current website was run on a proprietary CMS, there wasn’t much they could do to update their website.
Keystone Architecture wanted a digital marketing company that would work with them to update their website and to add a careers option on their website to meet the needs of the expanding company, all without it costing them an arm and a leg.
increase in organic
increase in new
increase in contact
position for “Abbotsford Architect”
in organic search
For Keystone Architecture, nothing was more important than the strategy behind everything we did. So, we started by providing them with wireframes—aka blueprints—for their new website.
After learning everything we could about Wraps Guys and their industry, we proposed creating a new website and marketing initiatives that were tailormade for helping them grow, expand into new territories, and attract small business customers. By keeping Wrap Guys involved every step of the way and taking even more time to sit down with their team, we were able to ensure that any work we proposed stayed within their budget and aligned with their vision.
By creating a new website process that focused on helping Keystone Architecture meet their current needs while the new website was being built, we were able to create a smooth transition from the old website to the new website. Some of the different tactics we used to help Keystone Architecture generate new leads included:
While we were building a new mobile-friendly website for Keystone Architecture, we spent time converting their old website, linking, and hosting into HTML to solve the problem for making quick and simple urgent changes.
By constantly updating the website content and meta tags, we can make sure that Keystone Architecture continues to appear on the first page of Google for local searches and the search term “Abbotsford Architect”.
We use a variety of Google ads and remarketing ads to help Keystone Architecture appear in front of the right users at the right time.
We wrote blog articles for Keystone Architecture once a month to help attract new customers through long-tail SEO search terms and to build authority with Google to continue to rank well.
- Lead GenerationKeystone Architecture’s lead generation has increased exponentially.
- Search Engine ResultsKeystone Architecture owns the first page of Google for ads.
- Company GrowthKeystone Architecture has grown exponentially over the years.
In order to ensure that our work continues to remain structurally sound, we provide Keystone Architecture with everything they need to meet their marketing goals. Some of our ongoing work for Keystone Architecture includes:
- Search Engine Optimization—Constantly improving on-page and off-page SEO to ensure Keystone Architecture continues to appear on the first page of search engines.
- Digital Marketing—Handling all of their ongoing digital marketing needs, from website updates to advertisements.
- Remarketing Ads—Optimizing remarketing ad campaigns every month so that they show up where potential clients might click on them.
It has been an absolute pleasure working with the FirstPage Marketing team on the development of Keystone Architecture’s new website! FirstPage’s collaborative approach was very similar to ours and the synergy between teams was excellent. I found their feedback, creativity, communication, and promptness to be highly valuable. Their leadership and oversight throughout the project gave me piece of mind and was immensely appreciated. Thanks everyone at FirstPage Marketing!
Business Manager | AssociateKeystone Architecture