Ricardo’s Pizza is a family owned and operated business that has been proudly serving local customers since 1997. By only using the freshest and highest quality ingredients, Ricardo’s Pizza is able to provide customers with a delicious product that they come back to enjoy time
and time again.
Ricardo’s Pizza wanted to partner with a marketing company that could help them with all of their print and digital marketing needs. A partner who would audit how they were spending their marketing money and help them find ways to spend it better. That’s why they partnered with us.
position on Google
During our initial meetings with the Ricardo’s Pizza team, we took the time to really get to know them and to get a better overview of their current marketing initiatives. By digging further into the data—metrics and numbers—produced by their website, we were able to reverse engineer how their marketing money was spent. From there, we proposed new tactics that could be taken to improve results and then we implemented those tactics.
By paying close attention to the data produced by the website, we were able to create initiatives that targeted the right customers at the right times. Some of the different tactics we used to help Ricardo’s Pizza improve results included:
We designed a unique website that focuses on speaking directly to Ricardo’s Pizza’s customers and to breathe new life into the business’ brand.
By updating the website content and meta tags on a regular basis, we can ensure that Ricardo’s Pizza appears on the first page of Google for local searches.
We launched of variety of new PPC advertisements that were specifically designed to help Ricardo’s Pizza appear in front of the right customers online.
We redesigned all of Ricardo’s Pizza’s older print materials—pizza boxes, brochures, menus, etc.—so that everything was in line with their new branding.
We handled all of Ricardo’s Pizza’s photography for the new website by snapping pics of their delicious pizza—and then we got to eat it!
- Company expansion Ricardo’s Pizza now has 4 locations in the Fraser Valley.
- Search engine results Ricardo’s Pizza owns the first page of Google with ads.
- Increase in brand power The Ricardo’s Pizza brand is now highly recognized.
- Increase in site engagement Ricardo’s Pizza’s website has increase site engagement significantly.
We have continued to partner with Ricardo’s Pizza by taking on all of their marketing needs. Some of the ongoing work we do for Ricardo’s Pizza includes:
- Search Engine Optimization—Constantly optimizing the current website to ensure that it appears on the first page of Google for local searches.
- Pay-Per-Click Advertising—Designing and implementing PPC campaigns to target clients who have already visited the website.
- Technical Support—Providing technical support and assistance for maintaining their website.
- Digital Marketing Support—Providing digital marketing support for all of their campaigns, no matter how small or complex.
- In-Person Meetings—Regularly meeting with the Ricardo’s Pizza team to ensure that all of their campaigns are performing to their standards.
FirstPage Marketing has been a great help setting up and maintaining our marketing through website, Facebook, menu design and giving advice on other marketing initiatives. With FirstPage’s help we now have a great website that is mobile friendly a well managed Facebook page and a new menu that we could not be happier with. Thanks Carlos and your team for all the help you have been to us.