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United Scaffold Supply

United Scaffold Supply Company is one of British Columbia’s top companies for scaffolding, scaffolding rentals and scaffolding installations. They make scaffolding for a variety of different applications including commercial, residential, industrial, special events and movie productions. FirstPage Marketing provided them with a complete website redesign and development for an improved online presence and stronger organic keyword rankings.

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Results

  • 57.10% increase in website traffic
  • 56.86% increase in new users
  • #1 organic position for "scaffolding rental" in Vancouver and Burnaby
  • #1 organic position for "scaffolding installation" in Vancouver

Service Provided Website Redesign and Development

United Scaffold Supply Company was looking for a complete website redesign and redevelopment that involved a responsive design and WordPress blog integration. They also required a simple, easy-to-use CMS system so that they could regularly update their careers page.

Benefit: By redesigning the website with a professional new look and feel, United Scaffold Supply Company was able to position itself as an industry leader in scaffolding equipment, rentals and installation. The new website was designed with fresh, quality content that would help to boost organic keyword rankings for many of the top keywords that the website was targeting. Not only has the website seen significant increases in traffic, it’s much more effective at converting this traffic.

Service Provided Search Engine Optimization and Blog Writing

A new website is only as good as its content. This has been proven true time and time again, especially since quality content is one of Google’s top ranking factors. In order to ensure that United Scaffold Supply Company’s new website had the right content to match its impressive new design, FirstPage Marketing implemented monthly blog article writing and search engine optimization.

Benefit: By writing monthly blog articles that catered to trending, industry-related topics and useful information for consumers, United Scaffold Supply was able to maintain a steady stream of valuable content on its website. The monthly blog article writing and search engine optimization efforts worked seamlessly to target top industry keywords and produce content specific to each of them. In less than six months, the website saw significant organic keyword ranking improvements for its top keywords. The website is now ranking in the top organic position for “scaffold rental” and “scaffolding installation” in Vancouver. Both of these keywords are a top priority for United Scaffold Supply Company.

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