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Work Truck West
Meet Work Truck West
Work Truck West provides custom solutions for service trucks, such as truck bodies, mechanic trucks, flat decks, dump trucks, and more. They proudly serve customers in all provinces across Canada. Work Truck West believes that its customers deserve to have their needs met every single time they work together. Their mantra is “Service You Deserve, People You Trust.”
The challenge and our journey to solve it.
Work Truck West wanted to get more traffic and grow their business faster. At the same time, they wanted to find a way to effectively communicate the wide range of complex services and products that can be customized to serve different industries.
To solve these challenges, they hoped to find a marketing company they could trust to create a website and marketing solutions that reflect who they are; a company that not only understands them but is also able to support all their in-house marketing needs. We are that company.
A
73%
increase in organic search traffic
73%
increase in overall website traffic
58%
increase in online conversions
No.1
organic ranking for “mechanic truck bodies”
This is where we ended up. Find out how we got here.
Work Truck West didn’t just want a website, they wanted a marketing company that was willing to listen to their ideas and partner with them. So, that’s exactly what we did.
We worked closely with Work Truck West to create a sitemap for a website that would be easier for customers to follow, taking the time to truly understand the bigger picture for their business. By meeting with the team from Work Truck West on several occasions, investigating their industry, and listening to the frustrations they experienced with past marketing companies, we were able to figure out exactly what they needed before quoting any work.
2. Tactical approach
To help Work Truck West provide customers with a smooth user experience on their website, while still demonstrating the complexity of their products, we used a range of different tactics such as:
Website Design & Development
We designed a user-friendly website that makes it easy for customers to navigate the site and find exactly what they are looking for and maybe a few things they didn’t even know they wanted.
Search Engine Optimization
We constantly work on updating the Work Truck West website with new content and meta tags to ensure that they continue to appear on the first page of Google.
Pay-Per-Click Advertising
We run a variety of PPC ad campaigns that are designed to target the right customers at exactly the right time.
3. The results
- Product lines are easily understood!Even the most complex products are now easily understood by customers.
- Increase in brand powerThe Work Truck West brand is highly recognized throughout the industry.
- Consistenly on the first page of GoogleSearch engine results are great! Work Truck West consistently appears on the first page of Google.
- Increase in site engagementWork Truck West’s website has increased site engagement exponentially.
- More leads!Work Truck West’s lead generation has improved significantly.
4. Ongoing partnership
Over the years, we have proudly journeyed with Work Truck West by aligning our business with their needs, no matter how small or complex. Some of the ongoing work we do for Work Truck West includes:
- Search Engine Optimization—Constantly optimizing the current website to help it appear on the first page of Google.
- Search Engine Marketing—Improving online advertisements on a regular basis so that they only show up where potential clients will click on them.
- Digital Marketing—Handling all of their digital marketing needs, including narrower marketing goals like pushing a certain product, and supporting their internal marketing team.
- Lead Generation—Focusing on continuing to increase Work Truck West’s lead generation.
- In-Person Meetings—Meeting with the team from Work Truck West on a regular basis to ensure we remain on the same page.
Expertly navigated us through the development process.
The team at FirstPage Marketing is on top of the latest digital marketing tools and trends and ensures their clients benefit from their expertise and awareness of the best that online marketing has to offer. We needed to revamp our two divisional websites when we first met FirstPage, and they expertly navigated us through the development process. The team is small (and growing!) but comprised of specialists in web design, SEO, and SEM with the skills needed to make beautiful websites that get results. They were very helpful during the development process, ensuring every detail of the new sites was taken care of and communicated back to me. And when it came time to hand over the keys to our new WordPress sites, the team was very supportive, helping me learn the new system and make adjustments to the back end when needed to make my life easier. We love our new responsive websites, thanks for all the hard work FirstPage!
