Colin GilletteRequest a quote or a free consultation.
Your message has been succesfully delivered.
Please enter all required fields.
Wrap Guys
Meet Wrap Guys
Wrap Guys—if you can’t tell by their name—is in the vehicle advertising industry and has the capabilities to wrap all kinds of vehicles and structures. They have been wrapping vehicles and other specialty items in Vancouver, Greater Vancouver & the Lower Mainland for over 25 years.
Vehicle wrapping is not something that can be learned through a textbook or two-week course. It takes years of training and experience to achieve the level of detail that Wrap Guys can provide. When Wrap Guys first reached out to us, they were a small business of only two employees in Greater Vancouver and now, after only a few years of partnering with us, they have over 20 employees serving all of Canada and parts of the United States.
The challenge and our journey to solve it.
Before working with us, Wrap Guys had a hard time finding a company that would spend its marketing dollars strategically, help with consistent sales and team growth, and help manage all of their marketing needs. Enter FirstPage Marketing.
A
285%
increase in organic
traffic through SEO
No.1
position on Google Ads
for relevant searches
101%
increase in
online conversions
99%
increase in
total website traffic
This is where we ended up. Find out how we got here.
1. Discovery mission
Before starting any work for Wrap Guys, we took the time to really get to know them, their business, and what is important to them. We invested time and resources into learning about their target market, finding out why people were buying from them, and reviewing competitor websites, all for the sake of discovering who their best type of client is. Answer: small businesses.
After learning everything we could about Wraps Guys and their industry, we proposed creating a new website and marketing initiatives that were tailormade for helping them grow, expand into new territories, and attract small business customers. By keeping Wrap Guys involved every step of the way and taking even more time to sit down with their team, we were able to ensure that any work we proposed stayed within their budget and aligned with their vision.
2. Tactical approach
By taking into consideration the cycle of Wrap Guys’ clients, we were able to create initiatives that targeted potential clients at different levels of the sales funnel. Some of the different tactics we used to boost Wrap Guys to the top of search engine results pages and to increase lead generation included:
Website Design & Development
We designed a unique website that focuses on speaking directly to Wrap Guys’ small business customers and is designed to increase leads through the many call-to-action areas and avenues.
Pay-Per-Click Advertising
We use a variety of PPC advertisements to help Wrap Guys appear in front of the right small business audiences at the right time.
Search Engine Optimization
By constantly updating the website content and meta tags, as well as their Google My Business listing, we can ensure that Wrap Guys appears on the first page of Google for local searches.
Content Writing & Blogging
We update the content on the Wrap Guys’ website on a regular basis to ensure that it remains fresh and on brand. We write multiple blog articles a month to attract new customers through long-tail SEO search terms and to build authority with Google to continue to rank well.
Remarketing Display Ads
We use a variety of remarketing display ads to continue to engage a customer after they have left the website.
Social Media Marketing
We manage Wrap Guys’ social media accounts to help them reach and engage with more potential customers.
Email Marketing
We manage and run different email marketing campaigns to help Wrap Guys’ continue to engage customers with offers and promotions.
3. The results
- Company ExpansionWrap Guys now serves clients across Canada and the US.
- Lead GenerationWrap Guys’ lead generation has improved by over 100%.
- Search Engine ResultsWrap Guys owns the first page of Google with both ads and SEO pages.
- Company GrowthWrap Guys has grown 900% in size.
4. Ongoing partnership
To ensure our work continues to hit it out of the park, we provide Wrap Guys with all of the support and expertise they need to meet even their most complex marketing goals. Some of our ongoing work with Wrap Guys includes:
- Website Updates—Constantly updating the current website’s messaging, design, and speed so that it continues to perform well and turns viewers into leads.
- Ad Campaigns—Optimizing ad campaigns every month so that they only show up where potential clients might click on them.
- In-Person Meetings—Meeting with the team from Wrap Guys on a regular basis to ensure we’re all on the same page.
- Content Writing—Regularly improving website content to help Wrap Guys reach even more potential clients.
- Social Media—Optimizing social media ads and campaigns to target only the best leads.
Great advice and services.
Our team at Wrapguys.com would like to thank you and your team for ALL of the great advice and services you have provided us from day one. You taught us that a solid business is built up in stages, and every stage you introduce to us helps it grow stronger and stronger.
Your marketing strategies are like no other, and its great that you always keep us up to date with the latest trends in this dynamic environment. Your services make the core of our business and we always look forward to your presence.
