Yeti Snow Management System
Yeti is an app developed by Yeti Snow Management System. It is a unique all-in-one snow removal company management system app that was specifically designed to improve day-to-day logistics through resource management, weather forecasting, and record tracking—Yes, there’s an app for that.
In North America, when bad weather hits, it hits hard. That’s why businesses all over North America turn to Yeti Snow Management System for the best services and for help making their businesses as efficient as possible.Visit Website
When Yeti Snow Management System first reached out to us, they already had a great app, but no idea how to market it. They wanted to work with a marketing company that could not only explain what the app does but also sell it to their clients. Right off the bat, we knew that an effective app like this needed an effective website and we were the right team to deliver it.
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In order to better understand the app, we took the time to conduct interviews with the Yeti Snow Management System team to learn about the specific audience they wanted to reach. During our meetings, we gained valuable insights into what was important to them and how their system would fill the gap in the market by providing a product that would meet all of their audience’s needs.
To help Yeti Snow Management System effectively market their game-changing app to the right customers at the right time, we used a combination of different tactics like:
We designed a mobile-friendly website that not only told the story of Yeti Snow Management System in an easy-to-follow way but also acted as a sales funnel, guiding users toward purchasing the app
We used common industry language throughout the website content and meta tags to better target the right users and to help the website appear on the first page of Google.
We created a series of ad strategies that were designed to introduce the app and service to their audience more aggressively by showing ads in industry-related forums. We also ran a variety of remarketing ads to encourages users to revisit the website and download the app.
- Increase in
SignupsThe new website led to a large amount of success with new users signing up to use the app.
- Increase in Site EngagementYeti Snow Management System’s website was very well received by their audience.
- Greater Company GrowthYeti Snow Management System has grown in size, creating more industry jobs.
- Increase in Brand PowerThe Yeti Snow Management System app has become the industry standard.
Since Yeti Snow Management System first approached us about marketing their app, we have proudly worked alongside them as an extension of their team. Some of the ongoing work we do for Yeti Snow Management System includes:
- Search Engine Marketing—Constantly improving online advertisements to make sure that they only show up where potential customers will click on them.
- Remarketing Ads—Updating and improving remarketing ads to target users who already visited their website.
- Digital Marketing—Handling all of their digital marketing needs, no matter what their marketing goals are or what challenges they throw our way.
- Print Marketing—Taking care of all their print marketing needs, such as pamphlets and business cards.