What Makes a Good Blog Article?

From recipes to how-to guides, blog articles are everywhere. While blog articles have been around for over 20 years, they have experienced a significant transformation over this period. What started as a form of online journal entries quickly turned into a way for individuals and businesses to enhance their digital marketing efforts. Today, blog articles are a crucial part of every business’s online presence. Without a blog, businesses of all sizes are missing out on an area to share their expertise, promote products, and connect with their customers.

With millions of blog articles online, it can be difficult to create content that stands out in a crowd and ranks well. The truth of the matter is that no two blogs are created equal. That’s why it’s crucial to understand what makes a good blog article before spending your time writing one. As experts in search engine optimization, the team at FirstPage Marketing knows how beneficial a well-written and optimized blog article can be for every business. That’s why we’ve put together a list of qualities of a great blog article to help business owners and writers understand what to aim for when creating their articles.

Learn about some common content writing mistakes and how to avoid them.

4 Qualities of a Great Blog Article

If you want your blog articles to rank well and attract relevant readers, you will need to create content that features the following qualities:

1. Attracts Attention

In today’s world, attention spans aren’t as long as we would like them to be. That’s why it’s crucial to use a magnetic headline and strong intro text that makes readers want to stick around and learn more. Without these elements, readers will either quickly click away from your article or avoid it altogether.

Your blog headline should quickly give some indication of what your article is about and make readers want to at least check out the first paragraph. Once you have convinced a reader to stick around, you will need to keep them there by providing engaging content and relevant information that is easy to read and digest.

2. Easy to Read

If you are writing an informative blog article or a how-to guide, it is crucial to ensure that it’s easy to read and follow. For example, you should never write your article as one large block of text and a single header. If a reader sees this massive block of text, they are far more likely to click away before even reading the first sentence of your article.

Instead, make use of multiple headers and smaller blocks of text. This will make the content less intimidating and easier for readers to follow. It will also make it easy for readers to identify relevant information quickly and get the facts they need from your article without needing to comb through a wall of text to find it.

3. Answers Relevant Questions

Most blogs are created to answer various questions or to discuss certain topics in greater detail. When creating a blog that is focused on a question, your goal should be to provide as much information as you can to answer it. The last thing you want to do is pose a question in your header or text and fail to answer it, as this will only make readers frustrated and less likely to visit your site in the future.

Take the time to thoroughly answer any questions you pose in your article to ensure that every reader is given the information they need to make an informed decision or purchase. This will build confidence and trust in your brand while making readers more likely to reach out to you in the future.

4. Purposeful Internal Links

While the primary focus of most blog articles is to inform or educate readers, they can also be effectively used to drive traffic to other relevant pages or articles on your site. Internal links can also provide SEO benefits when used correctly. That’s why every great blog article will feature a few links throughout the text. It should be noted that the emphasis is on a “few” links. The last thing you want to do is turn your article into a wall of blue text, as this can be frustrating to readers if they accidentally click on a link.

Instead of using many links, carefully select one or two relevant site pages or articles and link to them. For example, if you are writing an article that discusses how to paint a ceiling, you could link to another article that discusses common painting mistakes and how to avoid them. If someone is looking to paint their ceiling, they will likely want to know about these mistakes and how they can avoid them during their project, making the link both useful and relevant to them.

While it may take time to create a post with each of these qualities, the payoff is often well worth the effort. To learn more about blogging, website content, and SEO, get in touch with the experts at FirstPage Marketing. We can be reached at 604-866-2230 or through our online contact form and will be happy to answer any questions you may have about content for your website.

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