Is AI-Written Content Good for SEO?

In the dynamic world of digital marketing, emerging technologies continually change the game. Among the most disruptive players in recent news has been artificial intelligence (AI), with AI-written content catching the attention of marketers and SEO experts like the team at FirstPage Marketing. This innovative application of AI has raised an important question among marketing circles: is AI-written content good for SEO?

Google’s Stance on AI Content

When asked about AI content, Google representatives have issued a statement saying that, as long as the most basic SEO function is respected and user intent is acknowledged, it doesn’t matter how the text was created. The most important thing is that people get relevant information. This means that, if AI is used to create content appropriately and not as a means of manipulating search rankings, the AI written content will not go against Google Search’s guidelines and spam policies; however, it is important to keep in mind that using purely AI-generated content can lead to the promotion of misleading, inaccurate, or duplicate content, which will negatively impact your website’s SEO.

What is AI Content?

AI-written content is created using machine learning algorithms that understand language patterns, grammar, and context. AI tools can generate coherent, contextually relevant content, which can be instrumental in maintaining a regular posting schedule. But above all, AI tools cannot create new information or new content. They can just “rewrite” content taken from other sources.

Benefits of AI Written Content

AI-written content can be a powerful tool in your SEO strategy because of its ability to produce large volumes of content quickly and efficiently. This capability is particularly advantageous when dealing with keyword-rich content, product descriptions, and meta descriptions. SEO studies show that websites with regular content updates tend to rank higher in search engine results, signifying that AI can indeed have a positive impact on SEO, especially if you organize content in SEO clusters.

Drawbacks of AI Written Content

AI tools tend to spin the same piece of content over and over again. While AI can create grammatically correct and keyword-optimized content, it often lacks the depth and nuance that human-written content brings. This can impact the ‘E-E-A-T‘ principle (experience, expertise, authority, and trustworthiness) that Google’s search algorithms value.

Churning out dozens of content pieces that are all alike brings nothing positive to SEO, doesn’t optimize a larger number of different keywords, and Search Console might flag your site for duplicate content. While AI can generate readable content, it may fall short in addressing specific user queries with the level of detail and context a human writer can.

What Will the Future Bring for AI Content?

AI is here to stay. Its benefits and ease of use are too grand, and search engines themselves use AI to analyze huge amounts of data. As long as there is a process behind it that involves rigorous fact-checking, text analysis, and a clear vision about what is being conveyed behind it, AI content can be very useful. Just make sure to produce content that has a purpose and not keyword-stuffed pieces with little to no value.

AI cannot replace the human touch, especially when it comes to understanding user intent—which is the basis for SEO; thus, a balanced approach, combining AI capabilities with human expertise, can provide the best results for your SEO strategy. If you need help with search engine optimization for your website, we are just one contact form away.

---